Initiative:
When We All Vote
Agencies:
Anomaly LA, Praytell, ModOp, Village Marketing, Pulse Films Wavemaker, Noble People, The Mill
Partners:
Gucci Changemakers, Houseparty, WarnerMedia
Overview:
Vote Loud is a bold and impassioned rally-cry encouraging young people to take action by getting ready to vote. The campaign includes a powerful series of creative pieces to speak to young voters exactly where they are at. From anthem films championing voter registration; to a series of films propelled by various young and acutely relatable influential voices including Liza Koshy, Gaten Matarazzo, Khalid, G Herbo, and Becky G speaking into relevant issues such as the environment and student loan debt; to vibrant OOH, share-worthy digital content, and limited edition merch for purchase – every creative touchpoint seeks to turn young voters into megaphones for the causes that matter to them most.
Initiative:
When We All Vote