MADE TO SAVE
Initiative:
Made to Save
Partner:
ATTN
Influencers & Allies:
President Joseph R. Biden, Former President Barack Obama, Former First Lady Michelle Obama, Charles Barkley, Shaquille O’Neal, Faith Hill, Jennifer Lopez, Lin-Manuel Miranda, Russell Wilson, Ciara, Billy Crystal, Wanda Sykes, Dr. Vin Gupta, Eric Dane, Ryan Eggold, Dr. Ken Jeon, Ellen Pompeo, Jane Seymour, Sterling K. Brown, Lana Condor, Jennifer Judson, Dale Jarrett, Joe Jonas, Eva Longoria, Demi Lovato, Joel McHale, Kumail Nanjiani, and Amanda Seyfried.
Overview:
Made to Save partnered with ATTN and NBC to produce an hour-long primetime special aimed to educate viewers and raise awareness and dispel concerns surrounding the COVID-19 vaccines, all with the goal of increasing vaccination rates to put an end to the pandemic. The special was hosted by Russell Wilson and Ciara, and sponsored by Walgreens.