Relaunched ALL IN to Vote with a fresh new visual identity and high functioning website that allowed users to register to vote, find their polling place, look up voter regulations by state, research their ballots, and more, from one centralized hub, revolutionizing the voting experience for college students across the country.
As a result the rebrand:
- Website traffic increased 200% from the 2018 election.
- Quickly responded to specific COVID-related barriers to provide essential resources and tools for the unique barriers college students faced in voting during a global pandemic.
- Helped 5,643 individuals register to vote and 7,443 individuals verify their registration status.
- Over 16,000 individuals took the ALL IN to Vote Pledge.
Helped 246 individuals sign up to serve as poll workers, including 46 in the 9 focus states.