Better Make Room is a new public awareness campaign to target Generation Z (young people ages 14-19) to celebrate education, change the national conversation, and reach students directly where they are by giving them a space to create content while also navigating the college-going process.
“It’s about valuing success in the classroom instead of just on the big screen or on the basketball court. And it’s about turning the culture of celebrity upside down so that we don’t just have kids worshipping celebrities, but we also have celebrities honoring kids who are working hard and achieving their goals. That’s where we’re going to shine the spotlight – on those kids and their stories.”
— First Lady Michelle Obama, October 19, 2015